ANALYSIS OF TRANSLATION TECHNIQUE IN TRAVEL SECTION OF FLIGHT MAGAZINE COLOURS

Abstract

This research focus to determine and reported the analysis of translation techniques in shifting information on the magazine. The researcher focuses on all bilingual passages on the travel section of the magazine. The data are taken from an inflight magazine entitled Colours in February 2020 edition, which is published by PT. Garuda Indonesia Airlines. The translation technique recommended by Molina and Albir (2002) is the main theory used for the research. This research categorized as descriptive qualitative research. The data was gained by reading the magazine, identifying the data, classifying the technique, analyzing the data, and made a conclusion from the data. The results delivered that 14 translation techniques exposed in the data. The translation technique specifically as literal translation, borrowing, compensation, established equivalent, reduction, linguistic amplification, generalization, particularization, adaptation, discursive creation, linguistic compression, calque, modulation, and amplification. The translator necessary to add more explanation to make sure the readers acknowledge the information. Further research can be conducted with a more deep analysis through the translation technique in a flight magazine and other source data.